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Insect Lore and the World of Eric Carle™ Release New Educational Sets


Insect Lore

Insect Lore is an award-winning educational company that is known for producing “habitat” kits that help kids learn about nature via raising butterflies, ladybugs and more.

Insect Lore is an award-winning educational company that is known for producing “habitat” kits that help kids learn about nature via raising butterflies, ladybugs and more. In 2018, Insect Lore is excited to team up with World of Eric Carle to create a series of revolutionary habitat kits that combine educational concepts with the iconic art of World of Eric Carle for a kaleidoscope of unforgettable experiences!

Through their partnership with World of Eric Carle, Insect Lore brings one of the most successful publishing franchises of all time into the fascinating world of live lifecycle projects, The Very Hungry Caterpillar Butterfly Growing Kit and The Grouchy Ladybug Growing Kit.

Fans of The Very Hungry Caterpillar story book and more will love seeing the real-life versions of their favorite stories grow, explore and transform. Take flight into World of Eric Carle. The co-branded brand will expand on the nature themes found in Eric Carle’s popular books and will include both caterpillar and ladybug life cycle kits as well as nature toys including bug catchers, bug magnifying viewers and insect habitats.

Insect Lore specializes in innovative educational products for young learners and their signature Live Butterfly Kits have brought science to life in thousands of classrooms and millions of homes for almost 50 years. Their goal is to give children a friendly, close-up introduction to metamorphosis, entomology and life-cycle learning. World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 144 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in more than 45,000 retail doors in 15+ countries and includes partnerships with more than 150 licensees across a wide range of categories. Both companies are happy to be collaborating on the below:

  • THE VERY HUNGRY CATERPILLAR™ BUTTERFLY GROWING KIT with LIVE Cup of Caterpillars– FROM INSECT LORE.  The Perfect Combination! One of America’s Most Favorite Children’s Stories, together with America’s Most Beloved Biology Kit.
  • THE GROUCHY LADYBUG™ GROWING KIT – FROM INSECT LORE. A Beautiful Combination of The Grouchy Ladybug, and Insect Lore’s One-and-Only Live Ladybug Lifecyle Kit. One of America’s Favorite Storytellers, together with Insect Lore’s Beloved Biology Kit.

To learn more, visit the official websites of Insect Lore and Facebook page of World of Eric Carle.

Insect Lore

Through their partnership with World of Eric Carle™, Insect Lore brings one of the most successful publishing franchises of all time into the fascinating world of live lifecycle projects.

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